For practices, studios & service businesses

Built for how you actually work

Custom websites and tools for small studios, practices, and solo professionals in the Sacramento area. Replace the texts, spreadsheets, and manual work slowing you down.

Free consultation Projects from $500 Sacramento, CA

What can I help you with?

Every business is different. These are the tools I build most often for small business owners.

Scheduling & Booking

Clients pick a time online and you stop texting back and forth. Capacity limits, waitlists, and automatic confirmations included.

Client Portals & Dashboards

Clients log in to see their history and payments, so you stop answering the same questions. You get one screen instead of five tabs and a sticky note.

Business Websites

Customers find you online instead of driving past. A clean site with the basics done right: your services, your hours, and an easy way to reach you.

AI Chat & Phone Answering

An assistant that answers your phone and website chat using your actual business info, so questions get handled while you're with clients. This one isn't custom-built. It's AiVoiceBay, my own product, and I handle the setup.

See AiVoiceBay →

How I work

One thing first. Then grow.

Instead of scoping a huge project, we start with the single tool that saves you the most time this month. You get something working in days, not months. Then we build from there.

1

Find the one thing

What's costing you the most time or clients right now?

2

Build it first

A working tool in days, not months. You use it immediately.

3

See what's next

Once the biggest pain is gone, the next priority becomes obvious.

4

Grow from there

Each piece connects. Your booking page becomes a client portal becomes a full system.

Why work with me?

I'm not an agency. I'm one experienced developer who handles your project start to finish.

Built at both ends of the scale

From desktop software used by millions to booking systems for one-person studios. Same standards, sized to fit your business.

You talk directly to me

No project managers, no ticket queues. The person you explain your business to is the person who builds your tools.

Built around your workflow

No templates forcing you to change how you work. I learn how your business runs, then build tools shaped to fit it.

Who do you build for?

Small studios, wellness practices, solo professionals, and service businesses like contractors, all of whom have outgrown texts and spreadsheets. Most of my clients are in the Sacramento area: Sacramento, Roseville, Folsom, Elk Grove, and Citrus Heights. I work remotely with everyone else, and every project starts with the one thing that hurts most.

What clients say

Real reviews from real projects, straight from Google.

5.0Google Reviews
From start to finish, he was completely professional, responsive, organized and delivered everything on time. He just got exactly what I needed with very little tweaks. If you're a small business owner looking for a developer that can actually deliver, Michael is your guy.

Cam

Small Business Owner

His attention to research and detail makes him an excellent choice. He works hard to understand the underlying business and creates a plan that is truly customized. His solutions are high quality and delivered at great value.

Jesse

Software Professional

I consistently get fast responses, within minutes, which are very detailed, with well documented reasoning, and suggestions. I appreciate his honesty, energy for work he does, and readiness to change, improve, and scratch off something that does not suit current preferences of the client.

Olga

Wellness & Longevity, Roseville

Simple, honest pricing

Every project is scoped individually, and you get a clear quote before anything starts. These ranges show what things typically cost.

Quick Tool

$500–$1,500

Ready in days

A single-page business website, a booking or contact page, or a form added to your existing site. You provide the content, I make it work.

Most common

Small Project

$1,500–$3,000

1–2 weeks

A client portal, a booking system with payments, or an admin dashboard that replaces the spreadsheet you've outgrown.

Full System

$3,000+

A few weeks

Multiple features working together: scheduling, clients, payments, and admin tools in one system that grows with you.

Let's figure this out together

Tell me what's not working in your business right now. I'll tell you if I can help, and exactly how. No obligation, no sales pitch.

Based in Sacramento. I meet clients across Roseville, Folsom, Elk Grove and Citrus Heights, and work remotely with everyone else.